365.ANALYTICS is specialised in longitudinal research and developed for this reason its own online survey platform. This gives us more flexibility in terms of programming, automation of processes, increased data quality control and a gain of efficiency when merging with internal, transactional databases.
Collect your answers from different sources with success:
We have a large experience with integrating and analyzing different sources.
We offer a managed solution.
The programming of the questionnaire, the design, sending the invitations, (automated) quality control, helpdesk for respondents … everything is done by our experienced staff.
As output, we can offer a flatfile (accessible through API), table reporting and interactive reporting (dashboard).
365.ANALYTICS manages the entire project and fieldwork with minimal time required on your part.
Full service projects also include:
Defining methodology in line with your objectives, target groups, quota and budget
Questionnaire development and translation
The following companies have already used our new survey engine.
We use HTML5 (with responsive and universal data representation), Redis (an answers first-layer cache in-memory data store) and ElasticSearch (versatile data-store allowing near real-time full-text and faceted search on semi-structured documents).
Hosted on Amazon EC2 and Amazon S3 servers (within the EU), it assures a very high reliability (available 7/7 – 24/24) and optional scalability. Amazon CouldFront is used to serve cached pre-processed static files so that the static parts of the HTML5 survey are distributed faster to the respondent.
Redis helps us to perform near real-time, direct small analytics. The ability of Redis to manage data transactions at high volume and extremely high speed allows the survey system to reduce the page loading time. This benefits greatly to the comfort to complete the survey.
Backups of data are stored continuously using Amazon’s Simple Storage Service (S3), allowing both transactional data and database snapshots to be distributed throughout the Amazon cloud. ElasticSearch data is also replicated over various different nodes (distributed cluster), ensuring constant availability and high redundancy.
The days of long surveys are over; today, surveys should be short, although the actual questionnaires can still be lengthy. Smarter, dynamic, micro surveys can be conducted at various touch points, and can be combined with CRM, transactional and social media data.
It can be better to give lots of respondents, short different surveys at different points in the value chain and customer life cycle. Then enrich it with any data you can lay your hands on (e.g. location based data, Klout score, customer profitability etc.).
Surveys shall become smarter. We should not ask questions to respondents to which we can get or estimate the answer elsewhere. Use in memory analytics to allow surveys draw initial conclusions and adapt itself while respondent is answering.
Make data collection universal (incl. mobile, social). Today your clients could answer a few questions off their mobile, some more through Facebook and finally some more over the phone.