Many companies are conducting a number of continuous market research surveys, which each have specific objectives. Some have a long history or have a large number of respondents.
Each of these surveys is managed by a different supplier, has different questions and database structure.
It is possible to link/merge these different databases, and
Projects can be broad timelines, enabling you to learn from past mistakes, know your customer better and to uncover future opportunities. These broad timelines can be built by connecting surveys to a single project and continuously collect, scrape, store, combine and enrich data on your customers. Being able to draw insights from the never-ending stream of disparate data points is essential.
True value is on the intersection between transactional data (what people do) and opinionated data (why they are doing it). It’s important to connect what your customers are saying to their behaviour, as well as to take the context into account.
New insights are gained when structured and unstructured data are analysed together.
Advanced statistical tools and algorithms help us to generate predictive insights which then can be summarise in an easy and accessible way so clients can act upon.
Increased storage capacity demands increased sophistication in the analysis and use of that data. Making data tell a story isn’t just a matter of presenting results; it involves making connections, then going back to verify them.